If you’re the owner of a startup or small business, chances are you are eager to get your webpage as high as you can on the Google search page. However, this can be quite challenging. We’ve summarised below 5 simple tips for you to make sure that you keep your SEO (search engine optimisation) working for you.
1. Do your Keyword Planner Research
Developing a set of keywords is the most fundamental step in any SEO initiative, as these keywords connect potential consumers searching for your offering directly to your site. To do this, create a Google Adwords account to use their Keyword Planner tool. By using the Keyword Planner tool, you are able to see how a list of keywords might perform, and even create a new keyword list by multiplying several keywords together. After finding out keywords to optimize your site, include these keywords into your: titles, subtitles, headings, content, descriptions, image file names, and URLs.
A simple guide to using Keyword Planner can be found here
2. Produce fresh and relevant content to optimise search engine indexing of your page
Content can come in many forms: blog posts, videos, reviews, articles or videos. By frequently updating your website, the content that you create ups the ranking of your site as search engines bots would stop by more often to crawl through your site and index it. Furthermore, by publishing more content on the site, there would be a higher chance more keywords appear. However, remember that quality is key –do not build your content solely around your keywords. Instead, use these keywords in your Meta tags and titles instead.
In fact, creating quality content is exactly the point of SEO, for consumers engage search engines in the first place to retrieve their desired content. Hence, being consistent in producing relevant, fresh and quality content is a surefire way to get traffic to your site, and eventually improve your SEO.
3. Create readable URLs
URLs (the address to your site’s pages) should be kept legible to human beings as they are ultimately the life forms clicking onto these links and visiting your webpages! Having structured URLs that are comprehensible to the layman would increase clickthrough rates because people are able to get a gauge of what content they can expect when they visit the page.
Moz, an expert in SEO, created an image that is effective in explaining why:
Furthermore, these URLs appear on the search entries in the search results. Hence, it has become one of the elements in which consumers consider when they visit your page. A good URL is one with powerful keywords to draw the searcher into visiting the page
4. Keeping linked social media accounts active
Google’s Matt Cutts has stated that social signals (likes, shares and views on social media platforms) do not affect search rankings, as doing so would mean that there would be far too many pages to index. (just imagine- all your Facebook posts about your daily grind and your colleagues’ tweets about their newborn child!) However, digital marketers out there still have firm beliefs as to why social media should be part of your SEO plan:
Social media activity increases the awareness of a brand or website content. Imagine you posted a video on your Facebook page. This Facebook video is then being shared amongst viewers, one of which is a writer for an online publisher with a large following. He decides to use your video in one of his articles, linking your website as credit. As a result, his influence brings a traffic boost to your website, indirectly affecting SEO.
Furthermore, there Moz.com also conducted a study in 2015 which shows that the quality of tweeted links, Facebook shares, and Google +1 pages do have a positive impact on search ranking performance, although there is no direct proof.
That being said, we often associate SEO directly with Google. However, we have to remember that we can increase our brand’s visibility within these social media channels themselves. SEO principles are also applicable to social networking platforms and we should not leave them out!
5. Use SEO tools to examine SEO progress
Make use of tools out there that help you to monitor how your site is doing in terms of its search rankings. SEO site checkup is a tool that allows you to see what steps you can take to improve your search. It instantly analyses your site’s SEO situation, does professional SEO monitoring, understands your competitor’s SEO profile and gives you SEO reports that are easy to understand with steps that you can work upon. This tool has a free trial, and the basic package starts at $19.95/month.
Above were the 5 most basic steps to help you improve your webpage’s SEO. Remember that it takes great effort and time -getting your page to the top of the Google search page would require patience and executing the right steps. Keep your pages updated and conduct frequent SEO assessments to measure how well you are doing during the process. Let us know in the comments section if you agree with us or have any other tips!