Re/Weekly Fifty One

1. Nielsen teams with e-commerce giant to track online shopping journey (The Drum)

The deal brings together Nielsen’s tracking capabilities across all forms of digital media in China with shopping behaviors and transactions of its user base of 258 million users.

2. Facebook improves its tools to let retailers better target consumers who made offline purchases (Adweek)

Custom audiences can be compiled of users who traveled to a brick-and-mortar store

3. YouTube tries to lure brands with ad-supported original series (Digiday)

YouTube offers advertisers sponsorship and custom brand-integration opportunities for its growing slate of free-to-watch video series.

4. OMD tackles payment pains with Hong Kong e-commerce firm(Campaign Asia)

With this Fusion partnership, OMD Hong Kong clients get exclusive access to Fusion’s e-tailing technologies. These include online booking systems, electronic voucher redemptions, membership enrolment and delivery arrangement.

5. 5 ways to help employees keep up with digital transformation (Harvard Business Review)

The HBR identified clear practices and investments that bring a greater chance of success in organising a workforce around the expectations and needs of the connected consumer.