The deal brings together Nielsen’s tracking capabilities across all forms of digital media in China with shopping behaviors and transactions of its user base of 258 million users.
Custom audiences can be compiled of users who traveled to a brick-and-mortar store
YouTube offers advertisers sponsorship and custom brand-integration opportunities for its growing slate of free-to-watch video series.
4. OMD tackles payment pains with Hong Kong e-commerce firm(Campaign Asia)
With this Fusion partnership, OMD Hong Kong clients get exclusive access to Fusion’s e-tailing technologies. These include online booking systems, electronic voucher redemptions, membership enrolment and delivery arrangement.
5. 5 ways to help employees keep up with digital transformation (Harvard Business Review)
The HBR identified clear practices and investments that bring a greater chance of success in organising a workforce around the expectations and needs of the connected consumer.