September 2018

Archive

We need to bridge the gap between the marketing and ad tech conversation
I’ve just arrived back from a week in London and Cologne where I spent the...
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How do you start your data strategy?
Start your data strategy with understanding what you're collecting. Data ownership has been increasingly getting...
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What are the right numbers to look at in digital?
In digital we're obsessed with numbers, but the question I always ask is "Are these...
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