Re/Weekly Eighty

EDITOR’S NOTE

I recently gave a training session at Hyper Island where I talked about the different types of tactics, tools and technologies that are involved in growth hacking. Growth hacking isn’t just about the tools and technologies you can use, but its all about your mindset. This is applicable to not just growth hacking, but for digital marketing as well. The digital mindset is the willingness to experiment, being curious and sharing knowledge. Have a thought about your mindset when thinking about growth hacking and how can it be effectively implemented into your business.

Jodie Collins, Managing Director and Founder of Re/Digital

 

1. IBM to buy Red Hat for $34B in cash and debt, taking a bigger leap into hybrid cloud (TechCrunch)

After rumours flew around this weekend, IBM today confirmed that it would acquire open source, cloud software business Red Hat for $190 per share in cash, working out to a total value of $34 billion. IBM said the deal has already been approved by the boards of directors of both IBM and Red Hat but is still subject to Red Hat shareholder and regulatory approvals. If all goes as planned, the acquisition is expected to close in the latter half of 2019.

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2. P&G injects US$30M into its Singapore E-Center 2.0 (e27)

A total of US$30 million is being added into Procter & Gamble’s (P&G) digital innovation center in Singapore just one year after its initial joint launch with the Economic Development Board (EDB). It is a continuation of the initial US$100 million the company supplied in the launch.

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3. 5 Techniques to Future-Proof Your Marketing Career (Entrepreneur)

In the last few years alone, technology has transformed the world of marketing. The advent of AI, for instance, has dramatically impacted the economy, disrupting every industry’s function. In fact, half the Fortune 500 companies have disappeared from the list in the past15 years because they’re unable to keep up with changing technologies.

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4. Planning for the future: Should you consider bringing programmatic in-house?(Marketing Interactive)

According to e-marketer, programmatic marketing is predicted to bring in more than US$46 billion in the US alone this year. By 2020, 86.2% of all digital display ads will be bought via automated channels. In the same year, almost 90% of all mobile display ads will transact programmatically, said the study. This is buoyed by continued investment in social platforms, and ongoing efforts to bring programmatic and its audience-buying capabilities to the in-app space.

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5. 3 Expert Tips For Marketing Your Business On Instagram (Forbes)

Launched as a unique photo-sharing social platform in 2010, Instagram now has one billion users. The mainly mobile platform is a must-have for Millennials, and now for Generation Z as well. And it’s not just a photo-sharing app anymore, it’s one of the most effective business builders around. With the power of today’s smartphones, Instagram has become a place for carefully curated images that showcase the most unique and interesting aspects of someone’s life. And this highlight reel has led to many young adults becoming international social media stars.

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