Why is it that marketing can or should play the leading role in helping the whole business move into digital transformation?
It is common to see businesses start with marketing when getting started with digital transformation. The reason is that marketing departments are the ones with the knowledge about the customers, they have the data, consumer insights and they understand the changes in the consumer journey. They are already in the right position to lead the business in digital transformation.
Jodie Collins, Managing Director and Founder of Re/Digital
Google+ has suffered another data leak, and Google has decided to shut down the consumer version of the social network four months earlier than it originally planned. Google+ will now close to consumers in April, rather than August. Additionally, API access to the network will shut down within the next 90 days.
Two new stations may soon be added to the Facebook monetization train line.
The social network revealed today that it is running a small test of ads in search results on its flagship mobile applications—both in its primary search function and its Marketplace ecommerce section.
Digital adoption, quite simply, refers to achieving a state within your company where all of your digital tools and assets are leveraged to the fullest extent.
For example, let’s say you were handling your social media marketing in-house; in that case, you might have a social media management tool to help.
However, the main reason you’re using that tool is to schedule out your updates, but not much more; you’re not monitoring keywords to discover opportunities, you’re not setting up automation to help you save time, you haven’t set up team members as part of the team to make it easier to manage as multiple users and so on. Every social media management tool has its own set of features but the point here is that in this example, digital adoption has simply not been met.
4. WPP to reduce headcount by 3,500, aims to spend US$400m on restructuring(Marketing Interactive)
WPP is intending to make a gross headcount reduction of 3,500, which is approximately 2.5% of its global headcount.