In 2017, programmatic advertising hit $25 billion and is projected to exceed $43 billion by 2020, when penetration of the digital ad market will be 63%. It is forecasted that programmatic ad spending in South East Asia will surge in the next several years, with the top market Indonesia looking to reach $244 million in 2019, a fivefold increase from 2015. There is indicated increase in the use of programmatic – a survey conducted by Forrester showed that 60% of Singapore and nearly 50% of Malaysia indicated that they had either adopted programmatic ad buying or have plans to do so within a year.
This training is designed to help teams take programmatic campaigns in Asia to the next level and is meant for those who are already actively implementing programmatic campaigns or are responsible for building programmatic advertising offering in-house. The focus here is on building the implementational aspects of programmatic advertising within your brand's overall marketing and advertising planning.
- Individuals who are experienced in programmatic advertising
This training will help develop essential skills in understanding programmatic, a field that has in-demand skills both in-house at clients and across agencies. Teams will understand the programmatic ecosystem, including advertising technology and data providers, the role they play in implementing effective advertising.
It will give teams an understanding of the components that go into developing a programmatic advertising strategy, how to measure programmatic campaigns, and the right questions to ask the agency and technology partners.
This is a one-day in-person learning program. It can be tailored to suit the needs of businesses and executives across different industries.