Thinking of embarking on a social media strategy for your business but have no idea where to begin? The number of resources out there can be overwhelming. We’ve put together a list of 7 very useful tools, tried and tested by the RE/digital marketing team, to make your life simpler as you begin your digital journey in marketing!
1. Hootsuite for Social Media Management
Hootsuite is a social media management system. Taking the form of a dashboard, it allows you to review and post in all your social media platforms consistently at once. You can schedule content posting and use Hootsuite’s tools to find engaging content to post. Hootsuite also has analytics, where you may view your content performance over time.
Cost: You may begin with a 30-day trial, which allows you to manage up to 50 social profiles. After 30 days, Hootsuite Pro continues at $8.99USD/month, billed annually.
2. MailChimp for Email Marketing
Email marketing can surprisingly still be an effective way to reach consumers who have indicated an interest in your offerings. MailChimp offers templates for building vibrant newsletters, signup forms, analytics and mobile options. A huge plus is its compatibility with popular apps that you might already be using such as Wordpress, SquareSpace, Google and Twitter.
Cost: You may use MailChimp for free with 2,000 subscribers and 12,000 emails a month. Charges apply with feature upgrades or increase in subscribers and emails.
3. Canva for Design
Design graphics for your marketing materials, social media ads, event invitations and email headers by using this handy graphic design tool. Canva makes designing amazingly simple – you no longer have to be a Photoshop expert to create beautiful images to go with your content.
Cost: Begin with a 30-day free trial. Subsequent usage of Canva is $12.95 USD/month or $119.40 USD/year.
4. Pixabay for Free High Quality Stock Images
It is no doubt that we live in an increasingly visual age. It is important to boost the impact of every page, post and content piece with appealing images. However, many of the free stock photos we find online are mundane, watermarked or of low quality. With Pixabay, you can find high resolution images with CC0 license (Creative Commons 0), requiring no attribution for personal and commercial use. With over 610,000 free stock photos, vectors and art illustrations in its database, you have no excuses for not creating rocking visual content for your brand! Also, be sure to pay it forward by making a donation when you make it big ;)
5. ContentGems for Content Discovery
ContentGems is a content discovery engine, scanning through thousands of articles from the Internet daily and delivering to you content that interests you. ContentGems can help you with your content marketing, as you can now refine your search for third-party content in the industry and pushing it to your own social media platforms. This helps you more easily build your social media presence and brand, as you are no longer reliant solely on the content you create.
6. Google Analytics for Analytics
Google Analytics is a must have for every website, as it allows you to put a quantifiable measure to your social media campaigns. It provides basic analytical tools for search engine optimization for your marketing purposes. Furthermore, it is free and simple to set up as long as you have an existing Google account. Add dashboards to your Google Analytics account to view statistics about the top content on your site, the referring locations of your best visitors’ links or your worst performing pages. This data can help you make important and intelligent business decisions.
7. Social Mention for Social Listening
Social Mention is a free social media search engine that searches for user-generated content such as blogs, bookmarks, tweets, events, news and videos. It measures the sentiment of your search in four metrics: Strength, Sentiment, Passion and Reach. Social mention helps you to be aware of the buzz your campaign has created, track and measure what people are saying about you.
There you go, 7 useful tools. Do let us know which is your favourite one in the comment section and we wish you all the best in reaching out to your consumers using new social media platforms.