Technology has forever changed how we reach and engage with potential customers. The strategies we use, the platforms, tools and processes also need to change in order to deliver modern day marketing effectively. An understanding of all the different elements of marketing within digital are required, as well as a shift in mindset and ways of working. This actionable training program explains the practices, tools and technologies, as well as providing workshop activities to allow participants to actually plan out how marketing transformation can be approached in their business.
This training is for teams looking to undertake transformation in how they plan and implement marketing activity. Marketing teams and business leaders from other functions such as measurement and analytics, IT and customer service will all benefit from this training.
At the end of this training you will have a clear understanding of what goes into a successful digital marketing transformation, the tools, platforms and processes which enable it, as well as understand new ways of working to drive digital transformation.
This is a one-day in-person learning program. It can be tailored to suit the needs of businesses and executives across different industries.