What are the right numbers to look at in digital?

In digital we're obsessed with numbers, but the question I always ask is "Are these the right numbers to be obsessed with?" Look beyond the data to the insights that can be drawn from the data. The first question should always be, If I measure this, what is it telling me? What insight can I draw from this information? Why should I care about this? You should be focused on measuring those data points which are informing your business and marketing decisions, not the many vanity metrics which exist such as those in social media like shares or likes. These...

What is a common issue with digital or marketing transformation?

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu, "The Art of War" A common issue I see when working with businesses on their digital or marketing transformation is that they’re kicking it off by implementing a range of digital tactics with the hope that a new technology is going to drive change in their business - without a clear strategy in place of what they’re aiming to achieve. The technology drives the execution rather than a focus on clear marketing goals. I always encourage teams to step back - don’t rush...

When is the right time to begin your digital transformation?

https://www.youtube.com/watch?v=i-bwobqTCpg Is it too late to begin your digital transformation? No! I was talking to a client this week who was asking me if it's too late to start learning about digital. And I said it’s never too late to start looking into digital! Below is a short video I recorded about this. We work with clients big brands and small startups, companies and individuals, on their digital transformation journeys. The most important thing to remember is that NOW is the time to start. Digital is not going away, it's well and truly changing how we live and work forever....

RTS 2018 Insights

Retail Tech Summit (RTS) 2018 is a half-day conference focused on the biggest technology and data issues affecting the retail tech sector hosted by RetailTechNews. This year was the first time the event had been held in Singapore, and in this post, I will be talking about some of the insights that were discussed during the forum. eCommerce Landscape: eCommerce is a hot topic now in the SEA region. Within this space, there are a few prominent players in the region such as Taobao and Redmart who are targeting emerging markets such as Indonesia and Thailand. Though much has been...

Retail Tech Summit Singapore 2018

https://www.youtube.com/watch?v=PiufBgE_riM Re/Digital worked with RetailTechNews to host their first event on 28 June 2018. RetailTechSummit (RTS) Singapore is a half-day conference focused on the biggest technology and data issues affecting the retail tech sector. It provided a forum for data, e-commerce, and operational professionals, working in retail technology to discuss the biggest industry trends and issues. To see photo highlights from the event, click here.

ATS 2018 Insights Part 2

Mobile Programmatic: Mobile programmatic has been explosive in the APAC region, mostly as a result of increasing mobile penetration and improving internet penetration in emerging markets. During ATS, panelists indicated that about 60% - 80% of the data that passes through programmatically comes from mobile. The power to customise and target has increased exponentially over the last few years, making it much easier to curate personalised experiences for the consumer. When discussing mobile, it is difficult to stray away from talking about the surge of online video. These conversations frequently returned to the duopoly of Google and Facebook, platforms which...

ATS 2018 Insights Part 1

ATS is the leading ad tech summit hosted by ExchangeWire each year, providing attendees with the opportunity to learn, network and discuss the challenges facing the programmatic advertising and marketing technology industry today.  This post will be talking about some of the insights that were discussed during the event. This year has been a great year for AdTech and MarTech - with its growth and developments, ATS Singapore 2018 focused on the current landscape, opportunities as well as some of the pertinent challenges and incoming changes in the AdTech and MarTech scene in APAC. The role of data and its...

Investing in Human Capital for Digital Transformation

https://www.youtube.com/watch?v=6gN3t0KTHZk Our Managing Director Jodie Collins, who shared about Investing in Human Capital for a digital transformation event organised by Capgemini and MING Labs

B2B Online Video Marketing: Key Trends and Planning Approach

https://www.slideshare.net/jodieannecollins/b2b-online-video-marketing-key-trends-and-planning-approach Thinking about using online video for B2B marketing? Here's a presentation of key trends and planning approaches we have put together on online video marketing.

Programmatic 101 Series Part 1: Why Programmatic?

You would no doubt have heard of programmatic advertising as it continues to grow in strength and we see a huge shift in ad spend going into programmatic. Some advertisers have been actively using it for several years now to drive both business and brand results. Many advertisers are still at early stages in testing out how programmatic can work for them. If you’re a brand or agency representative starting to explore what programmatic advertising is then this guide will give you the basic foundations you need to start. In this series we’re going to explore five key areas you...