Long Form Video

There is an increase in media coverage recently about consumers having shorter attention spans and the need to create short and sharp video content to meet their viewing habits. However, in order to meet your marketing objectives, it is necessary to dig deeper to understand your target audience, the channels they engage with and how your content aligns with that. In Ooyala’s Q1 2017 Global Video report, the consumption of long-form content has increased over the span of five years across all devices: This means that contrary to what we’ve often been told about our waning attention spans, people are...

Paid tools for content promotion: Outbrain vs Taboola

As marketers, we are all aware of the importance of content creation, however, promoting content to the right audiences is also an integral part of the content marketing process that marketers tend to overlook. The 80/20 content rule by Derek Halpern of Social Triggers states that 20% of the time should be on content creation and 80% of the time spent on content promotion. Content promotion can be done through social media networks, social media management tools, paid content promotion tools, distribution tools, emails and newsletter.  Today we will share with you 2 paid content promotion tools you can use...

6 free SEO tools to optimise your website

Are you tirelessly creating content for your website, but not seeing it appearing on search engine results page? Our team has reviewed sites that look great and have wonderful content, but when search engine optimisation is not placed as a priority, these efforts go to waste as the content is not optimised to be visible for customers searching for it. In this post, we provide you with 6 free tools to help guide you if you are first starting out in SEO: Technical 1.     Google Analytics https://analytics.google.com Google Analytics gives you access to valuable site data. To further track how search...

The Beginner’s Guide to Facebook Ad Formats

Facebook is constantly launching new ad formats for businesses to advertise. To most effectively utilize these advertising options, it is crucial to test different ad formats according to industry best practices, coupled with engaging creative to see which works best for your business.  In this post, we would look at 4 different ad formats from Facebook that you may use for your campaigns: 1. Canvas Ads Launched in Feb 2016, Canvas ads are mobile-optimised, full screen ad creatives that loads up to ten times faster than standard mobile web. There are various image layout options for advertisers to choose from,...

Amazon makes its entry into Southeast Asia through Singapore

Amazon launched its express, same-day delivery services, Prime Now in Singapore on Wednesday night (July 26), making it Amazon’s first foray into Southeast Asia (SEA), making smaller e-commerce companies shake in their boots. Mr Dave Clark, Amazon’s SVP Worldwide Operations told The Business Times that Singapore is a top export destination for Amazon based on items bought on its global websites. Xiaofeng Wang, a senior analyst at Forrester also mentioned Singapore was chosen as its first market due to the fact that “consumers here are more westernized and affluent.” Ecommerce in Southeast Asia has huge potential for growth with a...

Programmatic Masters 2017

                        The inaugural Programmatic Masters was held last week as part of the ATS Singapore 2017  program. This one day training course was designed to complement the full day conference discussion at ATS Singapore 2017. Led by Jodie Collins, managing director of RE/digital, the full day training session included presentations, activities and guest speakers from demand side platform The Trade Desk and analytics firm Sparkline. With programmatic penetration in APAC standing at 17% of overall digital ad spend and being expected to double to 35% by 2019, there is...

Challenges in Programmatic Marketing

There has been a shift to programmatic marketing over the last few years as marketers look to leverage the huge amounts of data that has been generated to target the right audience. Yet, for the past few years, we have seen a myriad of challenges which threaten the industry. The biggest challenges include: Ad fraud Ad fraud refers to the act of misrepresenting ad impressions, clicks and conversions in order to generate revenue. As companies purchase advertising from a media supply chain that is not transparent, it leads to discomfort as to whether the large amounts of dollars placed into...

7 Creative Ways to use Instagram Carousel

Instagram launched Carousel a few months back, allowing users to post up to 10 square photos or videos in a single Instagram post. This is exciting as it is an avenue to expend your creativity, connecting with your consumers using this new post format. You may also use Carousel to experiment with what works, before putting up paid creative Carousel ads. To help you get inspired, we have trawled through Instagram to learn how some top brands and Instagrammers have used Carousel:   1.  SPLIT A LARGE PHOTO INTO A FEW PARTS Give your audience a bigger picture by splitting your...

A Guide to Preferred Online Payment Methods in Asia Pacific

The eCommerce payment ecosystem in Asia Pacific varies widely across markets. In this infographic, we help you identify the best payment option to provide to your customers:

A worthwhile investment in knowledge

Buying a subscription to SmartInsights has been one of the best investments I’ve made this year. This website is an excellent collection of marketing strategy and tactical guidance, with a heavy focus on digital. Through an ongoing monthly subscription you get access to current thinking and approaches in the marketing world alongside lots of practical, useful tools. Even as someone who has been doing this work for some time, I find the tools very useful; as a refresher on what’s important, on proof to be able to give to clients to support thinking and as training support materials for the more junior...