Re/Weekly Fourteen

1. Google injects machine learning into analytics app (Adage) It will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics in a matter of minutes. 2. 4 things managers need to know about data (Forbes) It is becoming clear that there is a data divide opening up. Gautam Tambay, CEO of Springboard, a company helping to close this divide, talks about what managers need to know today about working with data. 3. Everything startups need to know about email marketing (Tech in Asia) An infographic to help you learn how effective email...

Augmented reality at your fingertips with Blippar

Picture this: you see a breed of dog you don’t recognise. Instead of trying to type vague descriptions of the dog into Google, (“small brown dog with big sharp ears”), you point your phone camera at it instantly recognises its breed, feeds you with information about this dog breed and even gives you related dog videos. Sounds kind of sci-fi, doesn’t it? Welcome to the world of augmented reality (defined by Mashable.com as a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data)....

AI+ business and life: it’s coming, get ready

  I was chatting yesterday with a senior lawyer friend of mine who said to me, “I’ll be out of a job in 10 years.” I think he’s right and wrong– he’ll be out of his job as it exists today, and it will be less than 10 years. However, I predict he’s highly likely to be doing a job that makes use of his extensive legal experience that pairs him up with artificial intelligence to do the more mundane work of sifting through reams of background data to give him what he needs to develop client solutions. This conversation...

Skyscanner launches chatbot on Facebook Messenger

Chatbots are beginning to gain traction, with the most high profile example being Facebook’s recent announcement about integration of chatbots into its messenger app. Over the past few years, we’ve seen the rapid rise of messaging apps in dominating people’s time and how increased connectivity has changed consumer expectations. It is hence no surprise that this highly consumer-centric and convenient innovation will be what marketers next consider in their mobile marketing strategies. We can see some other companies starting to explore the opportunities for collaboration with Facebook. Skyscanner recently launched its chatbot via Facebook Messenger, allowing you to conveniently search for ticket...

Super Cool Snapchat Hacks You Never Knew

Still thinking that Snapchat is just an app for college students to send frivolous selfies, doodles and sexts? The app, which deletes images and videos right after they have been viewed, is becoming a force to be reckoned with. Publishers are now moving to the platform in larger numbers, using the “Discover” function to reach out to its young users in fresh ways. In fact, together with NBC Universal, Snapchat has recently signed a deal to feature content from the Olympics. This is the first time in history NBC is allowing Olympic content to appear on platforms other than its own,...

5 Simple SEO tips for Small Business Websites

If you’re the owner of a startup or small business, chances are you are eager to get your webpage as high as you can on the Google search page. However, this can be quite challenging. We’ve summarised below 5 simple tips for you to make sure that you keep your SEO (search engine optimisation) working for you. 1.     Do your Keyword Planner Research Developing a set of keywords is the most fundamental step in any SEO initiative, as these keywords connect potential consumers searching for your offering directly to your site. To do this, create a Google Adwords account to use...

7 Useful Tools for Social Media Marketing

Thinking of embarking on a social media strategy for your business but have no idea where to begin? The number of resources out there can be overwhelming. We’ve put together a list of 7 very useful tools, tried and tested by the RE/digital marketing team, to make your life simpler as you begin your digital journey in marketing! 1.     Hootsuite for Social Media Management Hootsuite is a social media management system. Taking the form of a dashboard, it allows you to review and post in all your social media platforms consistently at once. You can schedule content posting and use Hootsuite’s tools...