M&C Saatchi is one of the leading creative agencies in Malaysia. It has more than 120 people and specialises in branding, advertising, digital and social media.
M&C Saatchi wanted to elevate digital capability in their strategy and creative teams as well as provide valuable learnings to clients.
We conducted regular digital training sessions for the M&C Saatchi team and their clients that focused on new digital and technology trends, strategic digital marketing and content marketing. We also worked with the agency team on strategy for clients including Celcom, Malaysia Airlines and Moet Hennessy.
Our most recent digital training session updated the planning, creative and account teams on the latest digital trends. The purpose of the training was to look at how to create great integrated digital creative ideas that work across platforms. During the training, we discussed how data inputs, insights, collaboration with tech partners and developing memorable ideas with fame to drive longevity in digital. We also presented the best in innovation and technology trends to clients to inspire them about using technology to drive business results.