Why do this training?

The invention of the smartphone and the new way of consuming content has completely changed the video landscape.

Global online video consumption is predicted to grow by an average of 9 minutes per day each year until 2020. Globally, consumers will spend 84 minutes a day watching online video in 2020, up 25% from 67 in 2018.

There has been an explosion in the number of video platforms. Consumers can now access video content across a whole range of different platforms whenever and wherever. They have multiple video platforms to choose from to create and distribute video and can also access premium content through different streaming services.

There is a need for teams to learn about the different platforms and technologies available to include video in their marketing and content strategies. We will walk your team through case studies on how brands are leveraging video in their marketing.

Who this training is for?
  • Brand Managers
  • Agency Account Planners
  • Marketing Managers

This training is for people who want a deeper understanding on how to use online video in a more effective way in their businesses. The training will go through video fundamentals, the platforms for video and how brands leverage video in their marketing.

Learning Outcomes
  1. Understand the importance of online video
  2. Learn online video planning and how to measure the effectiveness of video in your advertising
  3. Learn the key video advertising platforms
  4. Understand the programmatic video ecosystem
  5. An understanding of the terminology used in the online video marketing ecosystem
Learning Tools:

This is a one-day in-person learning program. It can be tailored to suit the needs of businesses and executives across different industries.

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