Client’s Challenge

PHD is the leader in sophisticated communications planning and buying. Re/Digital has regularly worked with the team at PHD on specific digital projects.

PHD Media was supporting HP with the rollout of the ad tech stack across APAC.

Our Solution

Re/Digital led the project management for programmatic ad tech stack implementation, across onboarding of technology vendors including key demand-side platform partners, commencing operationalising of DMP usage and integration with media buying, onboarding of first-party data segments for use in media buying through DSPs and implementation of standard operating procedures for ad tagging and tracking across multiple Asian markets.

Market

APAC

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