Client’s ChallengeOur SolutionMarket
PHD is the leader in sophisticated communications planning and buying. Re/Digital has regularly worked with the team at PHD on specific digital projects.
PHD Media was supporting HP with the rollout of the ad tech stack across APAC.
Re/Digital led the project management for programmatic ad tech stack implementation, across onboarding of technology vendors including key demand-side platform partners, commencing operationalising of DMP usage and integration with media buying, onboarding of first-party data segments for use in media buying through DSPs and implementation of standard operating procedures for ad tagging and tracking across multiple Asian markets.
APAC
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