A forecast by Zenith indicates that in 2018, advertisers will spend 40.2% of their budgets on digital ads globally, and 45% in the APAC region. Countries such as South Korea and China were forecasted to grow by 3.8% in terms of ad spending, with emerging markets in the Southeast Region expecting a growth of 7.4%.
Media agencies have taken the lead in programmatic advertising campaigns, but it is still essential that creative agencies play a key role in planning and developing effective programmatic creative.
This training is aimed to help teams understand how to develop great creative and ensure that they are more actively involved in the briefing process.
This training is for teams within creative agencies, communications and PR agencies to understand the foundations of programmatic advertising so that they can take a more active role in planning the programmatic creative. The training will help teams understand the basics so that they can potentially look at setting up programmatic buying in their team or work directly with technology partners.
- Creative teams
- Production and design teams
- Public Relations teams
At the end of this training, teams will know more programmatic advertising to take an active role with clients and media agency partners in planning the programmatic creative.
This training will also provide teams with the necessary understanding of the fundamentals so that they can explore the possibility of setting up programmatic buying in their team or directly with technology partners.
This is a one-day in-person learning program. It can be tailored to suit the needs of businesses and executives across different industries.