Client’s Challenge

RealFuel is a blockchain property technology business developed by the same team who began the crowd funding property tech business InvestaCrowd based in Singapore. RealFuel is a payment and utility taken to be used on a new blockchain real estate exchange which will see the tokenisation of real estate assets.

InvestaCrowd is an investment platform that holds a Capital Market Services license from the Monetary Authority of Singapore for dealing in securities delivering investment products using blockchain technologies.

RealFuel was a newly launched project and needed to create a social media presence in order to build awareness and credibility for the project.

They needed help developing a marketing strategy to promote their blockchain based real estate exchange and token as well as the setting up of their social media accounts, the development of a content strategy and the creation of content to populate their social media accounts.

Our Solution

Re/Digital worked with them to plan their marketing strategy. This project had the benefit of having an extremely senior and experienced group of real estate, finance and blockchain professionals, and we worked closely with this team to develop new pieces of content across a range of social media channels to drive awareness for this project.

Re/Digital developed the content strategy for the business, set up the social media accounts across multiple channels, planned out a weekly content calendar and created written and video content each week for social channels including LinkedIn, Twitter, YouTube, Facebook and Medium.

Re/Digital also attended events hosted by them and created live video highlights that were used as content across their social channels. We also carried out interviews with the Founder and Co-Founder of the company to create an FAQ video series that was posted on their channels to promote their expertise and credibility.

Market

Singapore

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