Technology is moving at a rapid pace. Whether you have little digital experience or a lot, everyone needs to keep learning to keep up with the constantly changing digital ecosystem. Learn from real life marketing practitioners through our online learning platform to help you keep ahead of the constant changes in digital marketing. We passionately believe in lifelong learning. Whether you’re new to digital or an experienced digital professional, you’ll find training materials and resources to build and grow your digital skills.

Strategic Digital Marketing
Programmatic Masters 2017

Digital marketing should be planned holistically with the rest of your marketing and integrated within your overall marketing strategy. Instead of having digital separate from the main plan, digital should be integrated to provide a more impactful integrated marketing approach.
This requires an understanding of all the key components – from data-driven marketing, to social media and content marketing – that go into creating a digital marketing approach, as well as the role they play in strategically driving value for your business.
This course has been designed for marketers to understand all of the key components that go into developing a strategic digital marketing approach for your brand or business.

We will spend 8 weeks walking through the process with you. This will include all key aspects of creating a digital marketing strategy, insight development, how to build a brand in the digital world, using data to drive results, and creating a digitally-led team.

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Courses

Strategic Digital Marketing
Strategic Digital Marketing

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu, “The Art of War”

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Programmatic Advertising Foundations
Programmatic Advertising Foundations

Programmatic advertising is a growing part of the advertising ecosystem, primarily using an auction-based buying method

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